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Day of the Long Tail: The audience becomes the conversation
By: Greg Swann,
BloodhoundBlog.com
Posted: Thursday, October 18th, 2007, 8:11 am MST
Category: General Information
Not to overstimulate the YouTube reflex, but these are excellent representations of the Web 2.0 paradigm shift:
This is the best of them all, in my opinion, because it illustrates the futility of an “us vs. them” strategy:
What we’re seeing is the scaling up of the Athenian Agora or the Roman Forum, a world in which everyone can be a participant, a player, and no one is relegated to being a mere audience, a passive take-it-or-leave-it recipient. The phenomenon s not ubiquitous — yet — but this is the direction everything is headed.
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October 18th, 2007 at 2:06 pm
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