It’s a brand new day for the MLS in Phoenix…
Welcome! This weblog exists to document, explore, explain and alleviate any fears ARMLS members may have about the pending transition from the Tempo MLS system to FBS Systems' flexmls system. The contributors are among the most tech-savvy real estate professionals in Phoenix. In consequence, we're totally stoked about the change, first because some of us have come to hate Tempo over the years, and second because FBS is run by people who are deeply connected to the Web 2.0 on-line world.
But: You may not feel the same eager anticipation. We are not directly affiliated with either ARMLS or FBS Systems, but, working with those two organizations, we're going to do everything we can to make this transition not just painless but fun and profitable for you.
You heard it here first: This is going to be wicked cool...
Here’s a comment Bob Bemis, ARMLS CEO, left over on the FBS Blog following a post about video. A new day has dawned when MLS leaders start talking like this:
Greg Kilwein’s quote is important. I’m convinced that MLSs need to reexamine their purpose, their definition, and their mission in the face of growing competition from all sides. We MLS operators won’t continue to serve our realty constituents if we just keep doing the same old thing – facilitating cooperation, hosting data, and doing our best to make sure the data is factual. MLSs that will thrive will be those who recognize that the MLS IS a marketing medium and can serve two audiences (agents and consumers) equally well if they put their minds to it. That means not only allowing but also offering innovative tools and techniques that convey what is “uncommon” about each listing.
The YouTube approach will give many MLSs heartburn. There is no way to control the content, and what many MLSs fear most is loss of control. I heard of one system operator who banned a particular virtual tour provider because the VT-Op had the audacity to allow agents to change the captions of the photos/videos without oversight of the tour vendor. H-O-R-R-O-R-S. And since the MLS’s screening bots couldn’t read the captions, they just banned the tool. So rather than give agents a new tool, with which to be innovative and different, they took away the tool because in the hands of a very small minority it might be “dangerous.”
We as an industry need to do better than that.
As an aside, I watched the video and immediately went to Google to see if there was any application for Auz-Bloc in Phoenix. We don’t have a snow problem, quite the opposite. It’s 115+ here in the summer. I don’t know how long Jeremy’s video and blog have highlighted this listing, but he managed to capture the top four spots on the first page of the Google search for “Auz Bloc Arizona.” The top spot includes the address of the house – Jeremy, your seller has to love you. But it also shows what reach these new marketing tools, new media, and new thinking can have.
Arizona Regional MLS